MADISON â?? Barack Obama spent five times as much as Hillary Rodham Clinton on television advertising in advance of Wisconsin’s primary, a study released today showed.
Obama beat Clinton on Tuesday 58 percent to 41 percent.
Obama also beat Clinton to the Wisconsin airwaves by a full six days. His first ad aired Feb. 6, one day after Super Tuesday, while Clinton didn’t run one until Feb. 12.
Controlling the airwaves is seen as important because candidates can reach millions of people, help define the issues in a race and sway voters’ opinions.
The two Democratic presidential candidates and Republicans John McCain and Mike Huckabee spent a combined $2.1 million on television advertising in the state, according to the University of Wisconsin Advertising Project. It analyzed data from the TNS Media Intelligence Campaign Media Analysis Group.