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Why prices have been slow to rise in response to Trump’s tariffs

As more companies realize that they can’t keep absorbing the cost of import taxes, the impact on inflation could eventually start to snowball, said Menzie Chinn, an economics professor at the University of Wisconsin-Madison.

“If everybody’s facing the same game, they know they all can’t keep prices low forever and take a hit to their profit margins, they’re going to start raising them more rapidly,” Chinn said.