To purposely further adhere his politics and his art, Bad Bunny involved University of Wisconsin-Madison associate professor of history Jorrell Meléndez-Badillo in the DtMF album rollout. The distilled history lessons from Meléndez-Badillo’s acclaimed book “Puerto Rico: A National History” were used as visualizers and displayed onscreen during the Residencia. His anti-colonial storytelling clarifies moments like the SCOTUS Insular cases, which afforded Puerto Rican U.S. citizens only some constitutional rights. He also emphasizes that these decisions were made in the early 1900s, when both journalistic coverage of Puerto Ricans and public intellectual discourse of them (including the President), was almost unilaterally disparaging and racist. This proliferated the idea that Puerto Ricans could never be American because of their “ignorance, laziness, and inferior ability to self-rule” (Melendez-Badillo, ch. 6).
Office of Strategic Communication