When Camp Randall Stadium started selling alcohol last fall during Badger football games, University of Wisconsin-Madison leaders said a portion of the revenue would go to campus.
They said the money would support “efforts to promote student wellness and to encourage responsible behavior around the use of alcohol, such as offering alcohol-free programming for students and supporting students experiencing challenges related to high-risk behaviors.”
So far, nearly $500,000 in revenue from alcohol sales at athletic events has been distributed for this purpose, said Gillian Drummond, a campus spokesperson. The university’s Student Affairs division received $442,000 last school year and University Housing received $50,000, she said.