A key demographic is missing from the city ‘s recently-completed economic development plan — the young leaders, entrepreneurs, professionals and creatives of the Madison area. By not adequately addressing this demographic ‘s potential and needs, the city is squandering one of its most competitive advantages.
More than any other generation, young people today are entrepreneurs. To meet the small business owners, the tenants of UW Research Park and other key entrepreneurs in Madison is to meet an under-40 demographic. There is ample opportunity to provide dynamic support for young entrepreneurs and the talent coming out of UW-Madison. Young entrepreneurs are a powerful determinant of the city ‘s future economy. They cannot be an afterthought.
Office of Strategic Communication