The award honors PBS Wisconsin’s station-wide culture of innovation – from immersive storytelling and collaborative experimentation to cross-departmental strategies that reimagine how public media can serve, engage and evolve. The award recognized a range of projects that have expanded the organization’s reach, deepened its engagement and sparked new collaborations across platforms, including:
- Partnership with the University of Wisconsin-Madison Computer Sciences department. Over the past two years, PBS Wisconsin has partnered with student teams to prototype tools that enhance how it serves and engages audiences. These include a personalized recommendation engine, augmented reality experiences and an AI-assisted caption-to-transcript tool currently in development for public launch.