There are plenty of ways to welcome students back to campus. Amazon Music decided to do it with Kane Brown.
On Saturday night, one of country music’s biggest stars took over Library Mall at UW-Madison for “Amazon Music Presents: Off to College”, transforming the heart of campus into a concert venue for a free, student-only show. Before Brown took the stage, the festivities included a back-to-school block party and an opening set from DJ D-Nice, while Brown’s performance was livestreamed to viewers around the world through Amazon’s platforms.