A mysterious topic began popping up in conversations among Alex Reifâ??s friends four years ago.
Reif, now a senior at the University of Wisconsin-Parkside, would hear his friends at other colleges such as the University of Wisconsin-Milwaukee chat excitedly at parties about a new Web site called Facebook.
â??They would always talk about it, and I would be sitting there in the dark,â? Reif said.
Which is where he stayed until December 2004, when Parkside became a member of the social utility Web site that was launched by a 19-year-old Harvard University student in February of that year. Reif signed on right away.