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Media critic

Those who followed the ultimately ill-fated effort to unionize Madison’s Whole Foods Market a few years ago might remember Debbie Rasmussen, one of the unionizing drive’s lead organizers.

Rasmussen, who received a master’s degree in journalism from UW-Madison, returns to Madison today in her new role as publisher of Bitch: Feminist Response to Pop Culture, a quarterly magazine devoted to feminist analysis and media criticism. The 12-year-old magazine recently moved from Oakland, Calif., to Portland, Ore., in search of less expensive digs and a better standard of living for its five staffers.