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Cheaper fares, non-stop flights lure passengers away from Madison

For UW-Madison engineering Professor John Scharer, a visit from his daughter who lives in New York usually means a drive east on Interstate 94 to Milwaukee’s General Mitchell International Airport.

It’s nothing against the Dane County Regional Airport. Scharer simply can’t justify the additional cost of the plane tickets to Madison.

….UW professor Scharer hasn’t yet flown out of Rockford but does check the fares online, searching for a deal. In addition to visits from family, Sharer also travels for work and doesn’t like to waste precious research grant dollars on pricey airfares.