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UW launches safety campaign on annual “Move In Day”

MADISON (WKOW) — University and city officials used “Move In Day” to promote a new safety campaign called “Safety 24/7”.

They handed out bottled water and magnets with basic safety advice like walking with friends and locking doors.

In the midst of mattresses and boxes, volunteers with the university and city spoke to students and parents about campus safety.

It’s a topic university officials say becomes even more important following the murder of UW student Brittany Zimmermann last spring.