A recent report from the U.S. Census Bureau shows that in the next 40 years, minorities, including Asian Americans, Latinos, and African Americans, will become the majority of the United States population. You might not be aware of this, living in Wisconsin, but Damon Williams, who on Aug. 1 started his new job as vice provost for diversity and climate at the University of Wisconsin-Madison, knows full well that the nation is changing demographically and that businesses need employees who understand and reflect the types of consumers they are trying to connect with their products.
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