A record spike in University of Wisconsin merchandise sales will double the number of grants for low-income students for the 2008-09 school year.
According to Cindy Van Matre, UW trademark licensing director, Bucky apparel raked in $2.8 million in royalties by the end of June 2008. Half of the royalties will be given to the UW athletics department, and the other half will be designated to the Bucky Grants fund.