Psst. Halloween is kind of a big deal in Madison. But that’s just between you, me and the tens of thousands of people who will be turning out downtown this weekend as Sarah Palins and sexy devils.
After years of putting up with a boozy, tear gas-laced freak-out every Halloween on State Street, city officials finally put the clamp down in 2006. They fenced it off, gave the event the cute name Freakfest, booked musical acts and started charging admission. Now it’s a well-organized freak-out, brought to you by Mountain Dew.