University Square may be the most costly mixed-use project in city history, but hundreds of millions of dollars more are being spent by UW-Madison to develop the East Campus Gateway.
The more than $428 million project stretches from Regent Street to Lake Mendota and is part of a seven-block pedestrian mall first proposed as part of the 1908 master plan. UW-Madison officials hope the improvements will make East Campus Mall a campus centerpiece, much like Library Mall and Bascom Hill.