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Looking for comfort and corporate responsibility, college students buy American

UW-Madison senior Catherine Matloub is frequenting the new American Apparel store downtown not only for what she calls great basic clothing, but to support the company’s powerful immigration stance.

“Madison is a liberal city with ideas and beliefs similar to that of American Apparel in issues concerning the outsourcing of jobs,” Matloub said. “I think that alone will contribute greatly to the overall success of this particular store.”

The Los Angeles-based company is the largest clothing manufacturer in the United States, offering comfortable and versatile clothing and known for its issue advocacy as much as the new looks featured in Web advertisements and display windows.