When you think of UW athletics, you don’t think of Vince Sweeney, but UW’s senior associate athletic director for external relations has played a vital role in the athletic department’s growth over the last 20 years.
In the early 1990s, he was the department’s first director of trademark licensing. He also directed the department’s marketing and promotions for three years before becoming the associate athletic director for external relations in 1994. He became a senior associate in 2002, overseeing the athletic communications department and sometimes serving as the voice of the department with the media.