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College financial aid services available for free, officials warn

Chalette Loy brought her daughter Chellalon some 70 miles from Grand Marsh to Madison Sunday for some education. She got a little for herself, too.

Lured to the Sheraton Madison Hotel via postcard from Edifi Education and Financial Aid Services, of Albany, N.Y., Loy discovered after two hours that the company would charge $1,500 to help the family fill out financial aid applications and prepare Chellalon, a high school sophomore, for college.