War begins Saturday for the University of Wisconsin, albeit a relatively tame war. While the Badgers look to go 1-0 on the football field, the university looks to keep the alcoholic culture associated with football games down to a minimum. In many ways, the war on binge drinking and underage drinking is a futile endeavor, especially when dealing with something as inveterately linked as football and beer. But it is a noble endeavor nonetheless; one that the University has shown it is willing to fight. The concept of â??show and blowâ? was introduced last year to keep underage drinking down, and now UW has dropped radio ads during football games associated with alcohol presumably to obscure the connection between football and beer drinking.
Office of Strategic Communication