Quoted: In his medical office, Dr. Michael Fiore regularly encounters patients seduced by labeling that touts cigarettes lower in tar and nicotine.â??They will say, â??Doc, I know I shouldnâ??t be smoking, but at least Iâ??ve switched to these mild, low-tar lights,â?? â??â?? said Fiore, director of the University of Wisconsin Center for Tobacco Research and Intervention. â??These are individuals who have a chronic case of tobacco dependence and are struggling to break free of it, and that struggle is compromised by labeling that gives them a false and deadly sense of reassurance.â??â??
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