The Tiger Woods sex scandal has been a boon for online publications, even though it hasnâ??t generated the same amount of Internet traffic as Michael Jacksonâ??s death or President Barack Obamaâ??s inauguration, the Associated Press reported.
Provocative remarks by Yahoo Inc. CEO Carol Bartz at an investor conference in New York this week illustrate how major Internet channels and niche publications are benefiting from the Woods controversy.
Known for her off-color commentary, the UW-Madison graduate told financial analysts Tuesday that the Woods story is “better than Michael Jackson dying” for helping Yahoo make money, because it is easier to sell ads against salacious content than morbid stories, AP reported.