Noted: Looking at a couch on a furniture retailerâ??s Web site, you probably take no conscious notice of the green-patterned wallpaper behind the couch. Yet, Deborah Mitchell, a senior lecturer in marketing at the University of Wisconsin-Madison, said one study showed that green is associated with money, and got subjectsâ?? neurons firing in a way that made them sensitive to the cost of the item.
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