At Madison Media Institute, the definition of media goes far beyond radio and TV to include training in such careers as Web site design, 3D animation, music production and video production. Tuition at Madison Media Institute is $14,000 a year, significantly higher than at UW-Madison, where Wisconsin residents pay about $7,300 in tuition this fall or at Madison College (formerly Madison Area Technical College), which charges $101 to $136 per credit. Madison Media Institute only competes â??to a small extentâ? with UW-Madison and Madison College, says President Christopher Hutchings. â??Weâ??re a very focused school,â? he said.