Being in a power conference has its privileges. At Cincinnati, competing in the Big East means going to the Sugar Bowl to play Florida. It means a good shot at a place in the NCAA menâ??s basketball tournament. And thereâ??s having your name known nationally. But membership has a price. Cincinnati now depends on university subsidies for one-third of its athletic revenue â?? nearly double the amount it received in 2004-05. And it has accumulated $24 million in athletic operating debt, even with the subsidies.
Office of Strategic Communication