Once upon a time coaches were respected and revered as pillars of their communities. The best of them sported images as never-flinching captains of their ships â?? flinty-eyed eminences who were tough, but fair. You could trust your kids with them. These days too many top coaches carry images as silver-tongued mercenaries who will skip town for money or glamour or when NCAA investigators reach the county line.
Office of Strategic Communication