Itâ??s hard to believe today, but it wasnâ??t that long ago that watching a movie simply meant watching a movie. There was no watching the advance trailer during the Super Bowl, or checking Imdb.com or other movie blogs beforehand to check out rumors about the production, or reading early advance reviews from anonymous posters. Love it or hate it, hype is an inescapable part of pop culture today. UW-Madison communication arts associate professor Jonathan Gray tackles the hype machine in his new book “Show Sold Separately: Promos, Spoilers and other Media Paratexts.”
Office of Strategic Communication