The annual rush of thousands of high school wrestling and basketball fans to the UW-Madison Kohl Center means big money for area businesses, but it also means moving hundreds of drivers with campus parking permits to lots away from the sports arena.
….The out-of-towners not only mean big bucks, about 26 million of them, to area businesses, restaurants and bars, but they are also an important revenue stream for the university, helping to offset the cost of parking for permit holders.
To get the ball rolling on cars parking in lots away from the Kohl Center, UW Transportation Services is asking permit holders to use alternate lots so visitors can use the lots near the Kohl Center, reducing traffic congestion on campus.