Having the “right” brand of jeans or the latest gadget isnâ??t just an annoying trait of teenagers (not to mention their parents). New research found that even preschoolers are brand-conscious and can recognize kiddie brand logos and products.”
Children as young as three are feeling social pressure and understand that consumption of certain brands can help them through life,” said lead researcher Anna McAlister of the University of Wisconsin-Madison. “Findings like this show us that we need to think about materialism developing in very young children.”