Money for the initiative comes from the Healthier Wisconsin Partnership Program, which is financed with income from one of two endowments set up when the former Blue Cross & Blue Shield United of Wisconsin converted to a for-profit company. One of the endowments went to the University of Wisconsin-Madison School of Medicine and Public Health, which announced last month that it is committing $10 million over the next five years to finance projects designed to lower infant mortality.
Office of Strategic Communication