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Courting Google, City Fathers Turn to Silliness – NYTimes.com

The mayor of Duluth, Minn., threw himself into the ice-ringed waters of Lake Superior. The mayor of Sarasota, Fla., immersed himself in a tank filled with bonnethead sharks, simply to one-up him. The mayor of Wilmington, N.C., said that he would even jump out of an airplane â?? with a parachute, of course. Not to be outdone, a dairy in Madison, Wis., aided that cityâ??s efforts by creating a â??Google Fiberâ? ice cream flavor â?? vanilla ice cream with granola and M&Ms to match Googleâ??s multicolored logo.