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Designing Discovery: Flad a natural choice for UW project (WSJ, 3-20-05)

The choice of Flad and Associates to design UW-Madison’s 750,000 square foot Wisconsin Institute for Discovery, unveiled by Gov. Jim Doyle last week, wasn’t surprising. Flad and Associates has designed many of the city’s landmark buildings, such as the 1.3 million square foot American Family Insurance headquarters and UW-Madison’s chemistry and biochemistry buildings.