For years Vince Sweeney would extol the value of athletics to the broader purposes of the University of Wisconsin. That was part of his job as an associate athletic director. Now in his new role as vice chancellor for university relations, Sweeney is even more convinced of that value. And when it comes to value of an athletic event, the football game between the 18th-ranked Badgers and top-ranked Ohio State at Camp Randall Stadium is immeasurable. “I would say that for one 36-hour period it?s the center of the college sports universe,” Sweeney said.
Office of Strategic Communication