During my brief stint as a tour guide for this university, I was told, often to the point of saturation, that it was my responsibility to present the best conceivable face of Madison. I don?t know if I came remotely close to fitting that rather daunting bill, but I do recall the expectation went well beyond a pleasant disposition. It was essential to present the many pitfalls of the state?s flagship ? and there are many ? in such a fashion that our visitors did not go home intent on taking their business elsewhere.
Office of Strategic Communication