Their business might be worth millions in five years, but the business plan alone was worth a cool $10,000 for the two UW-Madison entrepreneurs who crafted it.
Tony Escarcega, 31, and John Puccinelli, 25, beat out 13 other teams of UW-Madison hopefuls last week to capture the top prize in the eighth annual G. Steven Burrill Technology Business Plan Competition at Grainger Hall, the university’s business school.