Once we got official word that the Badgers were headed to the Rose Bowl — could an anthem be far behind? Anthony Lamarr Brown wrote, “We?re Smelling Roses,” to fill that role. The catchy rap number celebrates the Badgers victorious season and pokes fun at their opponents (“We?re smelling roses/We treat the other teams like a pocketful of posers”). Directed by “Teach Me How to Bucky”?s Logan Cascia, the music video features UW-Madison notables such as Chancellor Biddy Martin, UW Marching Band Director Mike Leckrone, and former Rose Bowl standout Ron Dayne. It also features lyricist JDante and singer LaVar Jovan Charleston.
Office of Strategic Communication