UW-Madison Chancellor Biddy Martin took two trips to China this year, in part to play “catch-up” to other universities that had already established strong relationships with the growing superpower, she said. “We?re there to elevate the brand, not only of the university, but also of the state of Wisconsin itself,” Martin told the UW Board of Regents Thursday, during a presentation on UW-Madison?s connection to China. More so than other colleges, Martin said she wants the university?s relationship with China to extend beyond academic collaborations to include community and economic development. She wants to bring the Wisconsin Idea ? that the university?s borders extend beyond the classroom ? to China.
Office of Strategic Communication