Campus Connection: UW-Madison ranked No. 1 in ‘brand equity’

UW-Madison is closing out 2010 with a big victory. Wisconsin?s flagship institution jumped the likes of Harvard and Big Ten Conference rival Michigan to take over the top spot in the annual TrendTopper MediaBuzz Internet analysis of top universities released by the Global Language Monitor. These TrendTopper MediaBuzz rankings are designed to measure the “brand equity” of U.S. institutions in terms of their impact on the Internet.