Quoted: “What we’re seeing ultimately, we’re seeing corporations understanding that data is everything. That knowing everything about the consumer, will make you, ultimately, the most successful business over the next 10 years,” said UW-Madison Professor Dietram Scheufele.
Noted: But the most data we found was uploaded by UW Dean of Students Lori Berquam. In 2009, she posted dozens of GPS-tagged photos. Using that information, we were able to track where she lives, how she gets to work and what time she leaves her house, even when and where she walks her dogs on weekends. Berquam said through a spokesperson she didn?t know her pictures revealed that information.