Richard C. Berry, age 86, passed away on Saturday, March 19, 2011, at Hebron Oaks, Oakwood Village, Madison. Berry’s career took a new turn in 1969, when he joined UW-Extension and ran Management Institute executive programs. As he moved up to full professor, Dick published over 150 articles and five books, mostly on service management and industrial marketing. After a campus reshuffling, he moved to UW-Madison’s Business School.
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