Fans attending a University of Wisconsin men?s basketball game spend an average of $98.25 while in Madison, and that doesn?t include the purchase price of the tickets. The typical Badger football fan drops $232.53 (excluding tickets) during his or her stay (nearly 76 percent of fans eat in local restaurants, and 11 percent book lodging). Even when not attending games, fans on average purchase $156.27 worth of UW merchandise annually. All told, UW athletics contributes $970 million to the state?s economy, according to a study conducted by NorthStar Economics Inc.
Office of Strategic Communication