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Dr.Willy Wonka (Madison Magazine)

Not all of the research at the University of Wisconsin–Madison is in the hard sciences. Some of it’s fluffy, gooey, and even sweet.

Food engineering professor Richard Hartel studies chocolate under microscopes and teaches labs to make jelly beans. He’s also furthered UW’s longstanding involvement in the Institute of Food Technologists, a nonprofit dedicated to making food better. The organization has named him a 2005 fellow.