Colleges are on social media, regardless of whether they have figured out what it is worth to maintain an institutional presence there. A recent survey by the University of Massachusetts at Dartmouth found that 98 percent of higher ed institutions are on Facebook, and 84 percent are on Twitter. Those numbers have risen dramatically in the past few years, college recruiters, fund-raisers, and marketers having bought into the value ? much of it speculative ? of keeping active in those communities.
Office of Strategic Communication