Why are there so few G rated movies? And does the rating mean what it used to? The Dove Foundation, a conservative advocacy group in Michigan, recently released a study stating that G-rated movies are nearly 11 times more profitable than R-rated films.
Joanne Cantor is Professor Emerita at the UW-Madison, and an expert on on children and the mass media. “One reason may be, the ones that do come out are making so much money (because) there are so few of them, that’s there’s not a lot of competition.” Cantor said parents who want to take their young kids to a movie this summer should also be aware of what’s being called “ratings creep.”