Even as the Big Ten grew from 10 to 12 schools, it was palatable because the conference expanded incrementally. And when the Big Ten couldn?t come up with anything better than Leaders and Legends for its division names, at least the opponents were familiar. If, however, Texas A&M moves from the Big 12 to the SEC as many expect it to do, decorum in college athletics will be lost forever. The resulting land grab will dramatically alter the NCAA landscape, and not for the better.
Office of Strategic Communication