….In many ways, college football has never been more popular, UW athletic director and former football coach Barry Alvarez said during a recent interview in his fifth-floor Kellner Hall office, which can double as a luxury suite overlooking the Camp Randall Stadium turf.
?Attendance and TV ratings are at all-time highs,? he notes. And yet, concedes Alvarez, ?There are some things that need to be addressed.? Indeed, despite the excitement surrounding the Badgers? upcoming season, those willing to take off their rose-colored glasses will notice an ominous cloud hanging over the sport of college football as the 2011 campaign gets under way.