Here is some historical perspective to help current UW students understand the evolution of the game day chants. The students suffered through many years of watching inept UW football teams in the 1970s. It was also the era of protests and chanting was used to communicate….all fans have a responsibility to represent UW-Madison at the highest level possible when the nation views the Badgers as a perennial Big Ten powerhouse. Students today could put their mark on UW-Madison by celebrating a national championship caliber team with new game day traditions.
Office of Strategic Communication