In his dual role as director of athletics and football coach, Barry Alvarez has joked that when he walks into the office each day, people are lined up to meet with him. That probably won’t change after he steps down as football coach after the 2005 season, but his life on the job will change. Gone will be the non-stop juggling act that he has performed for the past two years. In its place will be a focus on two key aspects of the department’s success: coaches and money.
Office of Strategic Communication