But an earlier discount season has its downsides, say experts. For starters, it can make it tougher to stick to a budget — especially for those who haven?t gotten around to making a shopping list, warns Deborah Mitchell, executive director for the Center of Brand and Product Management at the University of Wisconsin-Madison. “The more planning you do, the more measured you are,” she says. Other shoppers simple haven?t had the time yet to start picking up gifts and other holiday goods.
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