The grand reopening of Camp Randall Stadium will not only trigger organized celebrations and fond memories in the coming months, it will be used to sell groceries, clothes, DVDs and other souvenirs.
Plans to “Celebrate The Legacy” of Camp Randall were outlined Wednesday. The process will begin with an open house later this month. It will continue Sept. 3 when the Badgers christen their new home and its $109 million makeover by playing host to Bowling Green. The process will continue to unfold during the remaining five home games as people and performances are recalled from the 88-year history of the facility.
Office of Strategic Communication