The University of Wisconsin-Madison has played a leading role in recent years when it comes to attempting to curb sweatshop abuses at companies that produce college-logoed apparel. But will Bucky still flex his muscle when the company coming under fire is Adidas — which supplies the university?s sports teams with everything from shoes and jerseys to athletic gear? “This time around, it?s a bit more complicated because of our involvement and close ties with Adidas,” says Vince Sweeney, UW-Madison?s vice chancellor for university relations. “We?re still in fact-finding mode.”
“I don’t believe money is going to ultimately drive this decision, and I hope I’m right,” says Lydia Zepeda, a UW-Madison professor of consumer science who chairs the university’s Labor Licensing Policy Committee (LLPC).